Traditionally, coating systems required multiple layers—a primer for adhesion and corrosion protection, followed by one or more topcoats for durability and finish. While effective, this approach can be time-consuming and labour-intensive.
DTM coatings simplify the process—delivering protection and finish in one single stage (1-2 coats).
What Are DTM Coatings?
Direct-to-Metal coatings are designed to be applied directly onto metal substrates as a single stage coating without the need for a separate primer. This significantly reduces application time while still delivering strong adhesion, corrosion resistance, and long-term durability.
For many projects, this means:
- Fewer steps
- Faster turnaround
- Lower labour costs
- Without compromising on performance.
Why the Industry Is Moving Toward DTM Systems
DTM coatings are becoming increasingly popular because they address one of the biggest challenges in coatings—balancing efficiency with performance.
By combining the properties of primer and topcoat into one system, DTM coatings help streamline workflows, particularly in:
- Industrial fabrication
- Structural steel
- Maintenance projects
- High-volume production environments
This shift allows applicators to work faster while still achieving reliable, long-lasting results.
Introducing VITRETHANE 470HS
A standout example of DTM technology is VITRETHANE 470HS, a high-performance polyurethane coating specifically formulated for direct-to-metal applications.
VITRETHANE 470HS combines the protective qualities of traditional multi-layer systems into a single stage, high-build coating application, offering both efficiency and durability.
Key Features That Set It Apart
VITRETHANE 470HS is engineered to deliver performance where it matters most:
- Direct-to-Metal Capability
- Can be applied directly to both ferrous and non-ferrous metals
- Anti-Corrosive Protection
- Forms a strong barrier against moisture, chemicals, and environmental exposure
- High Solids, High Build
- Creates a thicker, more durable coating in fewer passes
- Excellent Adhesion & Coverage
- Ensures consistent performance across a wide range of substrates
- UV & Abrasion Resistance
- Maintains appearance and integrity even in demanding environments
The Real Benefits: Efficiency Meets Performance
The true advantage of DTM coatings lies in their ability to deliver both practical and long-term value.
By reducing the number of coats required, VITRETHANE 470HS helps lower overall paint consumption. Its high transfer efficiency means less product waste, while its strong coverage ensures consistent results.
Application times are also significantly reduced. Fewer coats mean faster turnaround, allowing projects to be completed more efficiently—especially important in high-volume or time-sensitive environments.
And importantly, this efficiency does not come at the expense of durability. The high-build nature of the coating provides a tough, protective barrier against corrosion, UV exposure, moisture, chemicals, and general wear.
DTM vs Traditional Coating Systems
Compared to conventional systems that require:
- Primer
- Intermediate coat
- Topcoat
DTM coatings simplify the process to:
One system, single stage (often 1-2 coats)
This not only saves time but also reduces complexity during application, lowering the risk of errors between coats.
Where DTM Coatings Excel
DTM systems like VITRETHANE 470HS are ideal for:
- Structural steel
- Industrial equipment
- Maintenance and repair work
- Commercial and infrastructure projects
- High-throughput manufacturing environments
- Anywhere efficiency, durability, and finish quality are equally important.
Final Thoughts
Direct-to-Metal coatings represent a smarter way to approach protective coatings—reducing steps while maintaining high performance.
With products like VITRETHANE 470HS, it’s now possible to achieve:
- Strong adhesion
- Long-term corrosion protection
- High-quality finish
- All in a more efficient, cost-effective way
“Still using 2-3 multiple coats when a single stage application can do the job?” V470HS DTM has you covered.
Need Support?
At A&I Coatings, we specialise in high-performance coating systems designed for real-world conditions.
Get in touch with our team to find the right solution for your next project.
Phone: 1800 819 585
Email: helpdesk@aicoatings.com
